Ally Love x Contigo
Art Direction, Graphic Design, Package Design
About the Project
I served as lead designer for the Ally Love x Contigo partnership, Contigo’s first-ever influencer campaign and a defining moment for the brand. I was responsible for developing the full visual identity, including logo application, color strategy, typography, and packaging design.
My scope covered concept through execution, from bottle belly bands and PR collateral to photography direction. Our team pitched creative concepts directly to Ally Love, and together we crafted a visual language that felt modern, empowering, and distinctly hers.
The system I created was built for scale. It extended beyond packaging to inform a cohesive 360 campaign across digital, retail, and social.
This launch marked a new chapter for Contigo, and I’m proud to have shaped the creative strategy behind it.
Client: Contigo & Ally Love
Project Type: Brand Development & Packaging Design
Role: Art Director, Graphic Designer
Tools: Adobe Creative Suite, KeyShot
Additional Credits:
Co-Directors: Brittany Rogers & Mallory FullerGuzman
CMF: Mallory Fuller Guzman & Brianna Williams
Designers: Brittany Rogers, Brett Walsh, Jess Lee, Madison Dempster
Photography: Newell Brands - Hoboken Studio
^and many more hard workers!
Setting the Tone
Ally is known for sharing daily quotes on her Instagram, often in her own handwriting. I wanted the collaboration to feel personal and rooted in her voice, so we brought that habit into the design process. I image-traced her handwritten quotes to extract letterforms, capture her tone, and develop graphic patterns. Her signature became a central design asset, helping bridge her personality with the Contigo brand. These subtle, intentional details played a key role in selling the visual identity to Ally and making the partnership feel authentically hers.
Packaging Design + CSI Results
CSI Label Review: Most consumers find the label to be eye-catching, stylish and trendy
50% - tells me what I need to know | 59.2% - is eye-catching | 57.4% - is stylish | 40.4% - is premium | 55.4% - is trendy | 25.8% - is boring | 23.2% - is cheap
Data collected from Males and Females ages 18-34
Partnership Strategy
The launch included a full suite of assets designed to bring the partnership to life across every touchpoint. We developed endcaps, packaging, PR boxes, sticker sets, and social content, all built from the core visual identity. Every element was crafted to feel cohesive, vibrant, and reflective of Ally’s voice, creating a seamless brand experience from unboxing to shelf to scroll.
Photography shown is property of Newell Brands. All rights reserved.
Photography shown is property of Newell Brands. All rights reserved.
Photography shown is property of Newell Brands. All rights reserved.
Photography shown is property of Newell Brands. All rights reserved.
Photography shown is property of Newell Brands. All rights reserved.
Photography shown is property of Newell Brands. All rights reserved.