Social Media Content Creation

Art Direction, Social Media, Brand Strategy, Marketing

About the Project

I had the opportunity to participate in Newell Brands’ third Content House initiative, where a small team of Communication Designers collaborated with the Brand Communications team during a 16-hour creative sprint in Atlanta. I led art direction and styling across multiple short-form concepts, with a focus on Fall seasonal storytelling and social-first design.

I also jumped in front of the camera for select videos and contributed trend research to help guide our creative approach for TikTok and Instagram Reels. By identifying formats that were gaining traction, I helped ensure the content strategy felt current, playful, and aligned with platform behaviors. The initiative resulted in over 100 assets that continue to support brand engagement and connect with a younger audience.

Clients: Crockpot, Rubbermaid, Calphalon, Coleman

Project Type: TikTok & Instagram Reels

Role: Art Director, Brand Strategist

Additional Credits:

Art Directors: Brittany Rogers, Jess Lee, Therri Smith & Nicole VanDyke

^and many more hard workers!

All videos shown are property of Newell Brands. All rights reserved.

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